End-to-End Brand Protection

Brand Sentry combines powerful and secure technology and a highly experienced investigation network to defend your business from counterfeit products and the destructive impact they have on your brand.

To protect your brand against counterfeiters, you need to fight the battle on many fronts. Today, more and more companies are turning to technology to help their anti-counterfeiting efforts, but technology alone is only part of the solution. Product verification is essential, but unless you employ a sustained program of enforcement throughout the supply chain and in the marketplace, your efforts will fall short.

Brand Sentry provides end-to-end strategies & solutions for brand protection and defenses against counterfeiting.

We incorporate innovative technology in our custom solutions. While virtually every other anti-counterfeiting technology can be reproduced and is thereby vulnerable itself to counterfeiting, Brand Sentry uses innovative PUF (Physical Unclonable Function) Technology that cannot be copied or duplicated. Tiny chips, each more unique even than an individual strand of DNA, can be easily read at the item level by Brand Sentry Readers and securely & immediately authenticated.

Our investigators, led by Thomas Sheer, former Assistant Director of the FBI and head of its New York office, are veteran FBI, DEA, and Customs agents with unmatched experience in anti-counterfeiting, criminal investigations, forensics, and crime scene analysis. All of Brand Sentry's operatives have extensive experience managing large-scale assignments.

Programs are custom designed by Brand Sentry to meet the unique needs and challenges facing today's manufacturers and merchants. We can work independently or as an extension of your security team.